| || || Manulevu, Unaisi Nawalowalo.|
| || || Ecotourism and entrepreneurship : a case study of indigenous and foreign ecotourism in Fiji|
Author:Manulevu, Unaisi Nawalowalo.
Institution: University of the South Pacific.
Call No.: pac In Process
Copyright:Under 10% of this thesis may be copied without the authors written permission
Abstract: Definitions of ecotourism and entrepreneurship are still under a lot of scrutiny (Ailawadi, 2006; Weaver, 2001; Cater, 1994; Mowforth, 1992) and this research unfolds certain events and issues that reflect limited understanding of the concepts. Enterpreneurship has gathered prominence in economic literature and acts as the stimulus for the economy through attributes such as discovery, innovation, creativity and profit maximisation (Shane 2003 ; Morrison, Rimmington and Williams, 1999; Morrison, 1995; Schumpeter, 1950). " Like other forms of tourism, ecotourism is dependent upon the quality of the environment, and extra care needs to be taken to minimize impacts"(Boyd &Butler, 1996; p. 558). Entrepreneurs draw upon culture because it is a strong element that influences the supportiveness of the environment and as a result, shapes social, economic and political institutions (Hayton, George & Zahra, 2002; Etzioni, 1987). The social and cultural characteristics of an entrepreneur and social institutions that exist in Fijian society also influence entrepreneurial activities.