| || || Prasad, Gaya.|
| || || Linking attitude to performance in indigenous Fijian business|
Institution: University of the South Pacific.
Call No.: Pac HF 5319 .5 .P73 2008
Copyright:Under 10% of this thesis may be copied without the authors written permission
Abstract: The marginal participation of the Indigenous Fijians in business has been a grave concern to the national governments as well as the Indigenous Fijians themselves. Despite various initiatives by the governments to address this issue, there has not been much success. This research investigates the manner in which three attributes of attitude, namely, values, motivation and competencies have affected the capacity of the Indigenous Fijians to achieve performance excellence in business. A total of fifty businessmen/women from the urban, semi-urban and rural areas of Fiji participated in the survey. The investigations reported that there was a significant difference between the attitudes of the urban and rural populations relating to the manner in which they conduct their business while the semiurban respondents showed characteristics of both the urban and the rural categories. Their attempts have been to approach their businesses from the urban perspectives but since the majority of their customers are from traditional background, this compels them to adopt traditional perspectives to the management and operations of their businesses, a characteristic of rural category. This research argues that careful attention to the value systems, focused motivation and provision of relevant and adequate competencies will significantly enhance the capacity of the Indigenous Fijians to achieve performance excellence in business. Success in the above is imperative for the longer-term social, economic and political peace and stability of the Republic of the Fiji islands. This thesis is divided into six chapters. Chapter 1 provides the background to the research and introduces the research problem. Chapter 2 provides a review of literature on attitude by discussing the three attributes of attitude, namely, values, motivation and competencies and the manner in which these affect personal performance excellence in business. Chapter 3 discusses the research methodology by outlining the procedures and methods used to investigate the research hypothesis while chapter 4 analyzes and presents the quantitative and qualitative results of the research. Chapter 5 discusses the results of the data analysis in relation to the three major hypotheses and presents valuable recommendations while chapter 6 provides the conclusion and suggests opportunities for further research.