| || || Resorts -- Social aspects -- Fiji -- Yasawa Group|
| || || Living in the moment : cultural challenges faced by indigenous owned budget resorts in Fiji ; case studies from Wayalailai, Yasawa Island group|
Author: Gibson, Dawn Jocelyn Alexis
Institution: University of the South Pacific.
Subject: Resorts -- Social aspects -- Fiji -- Yasawa Group, Tourism -- Social aspects -- Fiji -- Yasawa Group
Call No.: pac TX 907 .3 .F5 G532 2013
Copyright:10-20% of this thesis may be copied without the authors written permission
Abstract: In the past fifteen years, the significant increase in Fiji tourist arrivals from the budget backpacker, GAP youth and Career GAP segments has led to the growth of indigenous-owned budget backpacker accommodation. A major dilemma facing i-Taukei entrepreneurs is how to maintain a balance between good business practice, profit maximisation and fulfilling social and communal obligations. As entrepreneurs are representatives of their clan, success should not be measured solely in financial or economic terms, but also on their ability to balance traditional and business obligations, and maintain their status within local society. Furthermore, rather than measuring firm success in terms of the traditional management paradigm of competitiveness, financial viability and market position; one should consider the owners’ aspirations and basic lifestyle motives for starting the business. The case study resorts, both belonging to the province of Vuda, are located on the island of Wayalailai (Wayasewa – little Waya) in the Yasawa Island Group in North Western Fiji. Like most resorts in the Western Division, they epitomise the attraction of an active adventure tropical island ‘sun, sea and sand’ holiday; appealing to the more limited-budget holidaymaker. They represent two different examples of challenges faced by community-owned SMTEs. Data, mostly qualitative, were gathered (over a period of three years during visits that varied from a few days to several months) by means of a detailed literature review, together with participant observation, and in-depth and focus interviews of community groups (youth,women, men, elders and staff) undertaken at the resort and in the village, to discover their primary motivations for owning an SMTE and to identify potential cultural challenges (See Appendix F and Appendix G). The thesis, through the two case studies, examines some of the inherent cultural challenges faced by indigenous-owned budget/backpacker small medium tourism enterprises (SMTEs) in the Yasawa Islands in Fiji. It suggests that for these businesses to succeed, placing culturally accepted limits on social obligations should enable entrepreneurs to meet social and cultural obligations. Success, for indigenous i-Taukei businesses, is valued differently to western counterparts and focuses on xviii using profits for community development and social and traditional obligations, rather than profit maximisation. Apposite training should be tailor-made to amalgamate traditional cultural values into modern business practices. Suitably designed training should enable greater flexibility and include tools that allow entrepreneurs to better balance traditional demands and business goals.