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 | | Hospitality industry | Fiji | Marketing | Data processing. Hospitality industry | Marketing | Technological innovations | Fiji. Internet marketing | Social aspects | Fiji. Social media | Economic aspects | Fiji.
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|  | An investigation of social media marketing performance of Fiji's hotel industry
Author: Sharma, Karishma Priya.
Institution: The University of the South Pacific
Award: M.Com.
Subject: Hospitality industry | Fiji | Marketing | Data processing. Hospitality industry | Marketing | Technological innovations | Fiji. Internet marketing | Social aspects | Fiji. Social media | Economic aspects | Fiji.
Date: 2019
Call No.: Pac TX 911 .3 .M3 S53 2019
BRN: 1386346
Copyright:10-20% of this thesis may be copied without the authors written permission
Abstract: Social media is an increasing trend that has become an important part for many hotels marketing campaigns to effectively reach a global audience. Due to social media relative novelty, its adoption and usage puts forward a major challenge for the hotel industry in Fiji. The purpose of this study was to investigate social media marketing performance of Fiji’s hotel industry using the Digital Marketing Framework (DMF).
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